The Rihanna Empire: a $600m star

At 31, Rihanna is the richest singer in the world, according to a Forbes ranking. Over the past fifteen years, the mogul has sold $280 million worth of albums and singles, amassed over 75 million Instagram followers, and has become an entrepreneur, beauty muse, TV star, and fashion icon.

Think back to 2005… Motorola cellphones, chunky highlights, and Rihanna’s Pon De Replay blasting on every radio station imaginable.

Who could’ve imagined that a seventeen-year-old, music industry newcomer would one day be the head of a $600m fashion empire?

Over the past fifteen years, Robyn Rihanna Fenty has sold $280m worth of albums, become the face of countless fashion brands, and graced the covers of some of the biggest magazines in the world. At 31, she is now the richest singer in the world, according to Forbes Magazine.

Now as the head of Fenty, a booming fashion and beauty brand under her last name, Rihanna takes on a new title: entrepreneur.

The adventure began in 2008 when Rihanna signed a leather goods line for Gucci. This move was then followed by collaborations with Giorgio Armani, River Island, Manolo Blahnik, and Puma, the latter of which she registered her family name, Fenty, as a brand.

Now, the days are long gone when Rihanna made headlines simply for changing her hair or the tragic moment when her ex-boyfriend, Chris Brown, laid his hand on her. On the music side, her fans are excited for her next release as her last album “Anti” premiered over three years ago.

Shock association

Rihanna in Paris, May 22, 2019. Francois Mori/AP/SIPA

On May 10, the world’s leading luxury goods company led by Bernard Arnault, LVMH, announced that it had “joined forces with Robyn Rihanna Fenty to create a new luxury house”. To both the fashion and music industries, the name of the new brand was simple yet explosive: Fenty. Named after Rihanna’s surname, Fenty is the first brand to be created by LVMH – which holds 50% of the shares since Christian Lacroix in 1987.

https://www.theafricareport.com/20157/the-rihanna-empire-a-600m-star/

The Rihanna Empire: a $600m star

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